Question

According to the text, the most sensible method for budgeting for promotion expenses is to: A. allocate some fixed percentage of net sales. B. allocate all available funds. C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications. D. match expenditures with competitors. E. use the "task method."

Answer 1

C. allocate money for direct-response promotion first and then use money that's left for integrated marketing communications.

Step-by-step explanation:

• The promotional budget is a separately kept amount of money that is set aside for the promotion of product of an organization

• Its created to anticipate the essential costs and budget is set according to the share of sales or profits in order to maintain expected growth rates.

• The budget can be increased to anticipate new product lines in the near future. Theses budgets usually include the money that is put across advertising and mediums such as the radio, television, and the Internet are expenses to the company.