Question

Denzi, a logistics company, recently launched an online application. To help set up the application's unique selling point, researchers at Denzi assessed the marketing strategy of another popular online application. This is an example of _____.

Answer 1

C. Benchmarking

Step-by-step explanation:

Benchmarking is a systematic process that involves measuring the performance of a company's product or service against another company's product or service assumed to be the best in the industry. It involves comparing the way a business run its operations with the best business operations in the industry. In this case, Denzi carried out a benchmarking process by comparing its online application with a popular one, most likely the best in the industry given it's popularity.