Question

The practice whereby buyers and sellers combine their expertise and resources to create customized solutions; commit to joint planning; and share customer, competitive, and company information for their mutual benefit, and ultimately the benefit of the customer, is referred to as:

A. multichannel selling.
B. partnership selling.
C. cross-functional selling.
D. customized ordering.

Answer 1

Answer: Partnership selling

Step-by-step explanation:

Partnership is a firm of business that occurs when two or more people pool their resources together on order to achieve a common goal.

Partnership selling focuses on the creation of a buying environment

that is based on the customer defined value. For partnership salespeople, they create a bridge between themselves and the customers which give them win-win solutions.