Question

The main difference between marketing research and a marketing information system is that the MIS is an information-gathering process for specific situations whereas marketing research provides continuous data input.

True / False.

Answer 1

False

Step-by-step explanation:

Marketing research is a term that is used to refer to the process of systematically designing, collecting, interpreting, and reporting information. It is used to help marketers solve specific marketing problems, and it is also used to take advantage of market opportunities. Marketing research is used to gather information which are not currently available to the decision makers.

A marketing information system (MIS) refers to a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis. A management information system is systematically designed to support marketing decision making.