12.4k views
5 votes
The Norton group, a manufacturer of toiletries and cleaning products, uses the name SpakleX, for most of its products in all of their international markets. The name has created a universal appeal for its products as customers identify their produces with their name..Hence, SparkleX can be regarded as a____

User Bitinerant
by
4.7k points

1 Answer

6 votes

Answer:

Global brand

Step-by-step explanation:

A global brand is a particular product or service that is recognized all over the world, hence global. Brand in itself is defined as a name, sign, symbol, logo, mark and so on that a company gives a product on order to differentiate it from other product in the market. It is used in creating a image for the product used in identifying the product and differentiating it from competitors product. In this case, SparkleX has become a global brand name making it recognizable and easily identifiable from other products in the market. It has huge advantages as the products now becomes and international brand name.

User Roger Thomas
by
5.7k points