Question

Neone is an energy drink manufacturer. The marketing strategies of Neone are focused on males who are in the age group of 16 to 25 years and who enjoy sports and other outdoor activities. The company advertises its products at skateboard parks, basketball venues, and ski resorts. The customer group that Neone focuses on is called its _____.

Answer 1

Target market.

Step-by-step explanation:

Target market can be defined as a group of potential customers which a business directs it's marketing strategies. It can also be referred to as a group of customers to which a company wants to sell its varoius goods and services.

A target market are people that are willing to purchase a company's product, therefore the organization channels all their marketing campaigns to these group of people. Capturing a particular part of a market means that there will be less competiton for the organisation.