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1. Why have OpenTable competitors had a difficult time competing against OpenTable? 2. What characteristics of the restaurant market make it difficult for a reservation system to work? 3. How did OpenTable change its marketing strategy to succeed? 4. Why would restaurants find the SaaS model very attractive?

User Joao Lopes
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Answer:

The answer to the question are listed in the explanation section below

Step-by-step explanation:

The following number of question is explained below:

  • A thousands of restaurants use open table to allow their online bookings capability which is a right choice as open table is a well respected and as well large international company in the industry.
  • Restaurants have moved from open table to the competition, for the following reasons such as retain customers,first class technology., comparable online booking, save money.
  • Open table now has a real competition in the form of Eveve, which allows line reservation system for restaurants.
  • SAAS model: Software as a service (POS) system. restaurant owners find it attractive because of the loud based solution,Lower initial and maintenance costs,easy upgrades, and lower learning curve

User Gareththegeek
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