Question

Big Mike's Health Food Store sells nutritional energy foods. The price of the products sold varies according to individual customer accounts and situations. For example, long-time customers receive discounts. This strategy is an example of ________.

Answer 1

The answer options to this question would be the following:

a. price elasticity

b. cost-plus pricing

c. dynamic pricing

d. value pricing

e. penetration pricing

The correct answer is: c. dynamic pricing .

Step-by-step explanation:

The dynamic price is a sales strategy in which the price of a certain product or service is set according to the reference variables that a company has, with the main objective of obtaining the highest possible profitability. With this strategy, the cost varies depending on the offer and the demand, that is, a client can pay higher or lower prices for the same product or service according to the circumstances, such as time of year, special dates, interest in the product, among others.