Answer: B) cross cultural literacy
Explanation:
Cross-cultural literacy is the factor that provides fluency in understanding and learning culture in two or more areas.This education about culture includes different cultural areas and their specification.
According to the question, Mr.Peterson is successful because of cross cultural literacy as he has knowledge about different cultural area and business practices which helps in dealing with foreign counterparts.
Other options are incorrect because pan culture, cultural capitalism,lag in culture and ethnocentrism are not the factor causing successfulness of Mr. Peterson.Thus, the correct option is option(B).