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Most concrete action has been observed primarily when a focus on sustainability comes from company CEO for sustainability initiatives. makes the world more sustainable. attracts customers who value sustainability. reduces risk and improving the financial performance of the supply chain.

User Ken Sykora
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Answer: Reduces risk and improving the financial performance of the supply chain.

Step-by-step explanation:

Sustainability is more likely to occur when managers strive to reduce risk in their supply chain as well as improving it's financial performance.

When managers feel like it would be more advantageous to them to engage in sustainable actions because it reduces risk and gives more financial reward, they implement concrete strategies that are aimed at improving sustainability.

User Ben Doom
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