21.2k views
4 votes
Bethany is 7 years old and loves watching the Disney channel. Recently, she saw a television advertisement for My Little Pony toys and told her parents that she wanted one for her birthday. Which step in the AIDA model does Bethany's request for a My Little Pony toy reflect?​

Answers:
a. ​attention
b. ​desire
c. ​interest
d. ​action

User Kalpesh
by
8.0k points

2 Answers

4 votes

Answer:

B. Desire

Step-by-step explanation:

Bethany saw the ad, she loved it and now she wants it. When you desire something, it means you want something.

User Sofia Bo
by
7.8k points
6 votes
I believe it is B. Desire. the Advertisement caught her attention enough for her to want (or desire) to purchase it.
User Rachit Kapadia
by
7.4k points
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