Answer:
A) Comparison level for alternatives.
Step-by-step explanation:
Social exchange theory: The term "social exchange theory" was proposed by a sociologist named George Homans, and is described as a phenomenon that states social behavior as a result or consequence of an "exchange process". However, the main purpose or aim of the exchange process is to "minimize costs" and maximize benefits". According to Homans, individuals generally weigh risks of "social relationships" and "potential benefits".
In the question above, the correct answer is "A".