Question

Heinz revolutionized the industry when it introduced its inverted bottle because consumers had complained for years about how hard it was to get out that last bit of ketchup. The company spent three years designing the convenient container, which is equipped with a vacuum cap that stops dry ketchup from forming around the lid. Which of the following packaging objectives does this exemplify? Multiple Choice promote usage aesthetic communication harmony protection

Answer 1

A. Promote Usage

Step-by-step explanation:

Packaging involves the process of designing, evaluating and producing a container to be used in protecting and handling a product. Packaging involves majorly designing and then producing the designed container in which the product is kept in for various reasons. Reasons may include, protection, transportation, branding, ease of usage and so on. In this case, the redesigning of the ketchup bottle to produce and packaging material was to promote the usage. The new packaging bottle helped promote usage of ketchup with great ease, revolutionizing the industry.