Question

Your next client is a retailer of ready-to-assemble furniture. He’s sent you the following report: Easy Lifestyle Furniture Popular ready-to-assemble bedroom, living room, and office furniture. Three store locations in the state as well as online sales. Product line has been on the market for 2 years. Sales are steady, but untapped sales potential exists. Heavy marketing efforts have already taken place. Pricing is at or near market prices for competitors’ products. What should you recommend to increase sales? Select an option from the choices below and click Submit.

Answer 1

Keep price the same but provide additional services such as free delivery and financing option.

Step-by-step explanation:

On a critical evaluation of the report, it is apparent that easy lifestyle furniture products come with some strength that the retailer can build on to utilize the untapped sales potential.

Adding extra features through innovation (product development) to the furniture will help in driving a sales growth considering the fact that the sales is already steady.

Providing additional services such as free delivery and financing option , at the current price rate can motivate and attract new customers.