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In order to create an appealing product​ reputation, Company MRKT has decided to pay to have its products featured in the background of popular​ shows; MRKT hopes consumers will have the mindset that if
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In order to create an appealing product​ reputation, Company MRKT has decided to pay to have its products featured in the background of popular​ shows; MRKT hopes consumers will have the mindset that if celebrities use those​ products, then so should they. Company MRKT is utilizing​ a(n) ______ strategy.

User Pencilcheck
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Answer:

Product Placement

Step-by-step explanation:

A product placement strategy is when products appear on video productions with the goal of targeting a large amount of people that watch them. This helps to increase the sales but also the brand recognition. An example of this is when an actor in a TV show appears drinking a Coke. According to this, the answer is that Company MRKT is utilizing​ a product placement strategy because it is having its products featured in the background of popular​ shows.

User Jazzyfresh
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