Question

Because of its reputation for excellent flavor and increasing energy, DBM Beverages is able to charge a price premium for its products. Which of the following dimensions of brand equity does this example illustrate? Multiple Choice perceived quality brand strategy brand connections perceived bonuses brand loyalty

Answer 1

Perceived quality

Step-by-step explanation:

Perceive quality can be defined as the perception of a customer about the greater quality of a product as against other alternatives of the product in the market and its purpose of production.

Simply put, perceived quality is defined as the superiority of a product by a customer in comparison with other alternatives in the market.

This perceived quality ensures that a product can be highly priced since it has the edge over other alternatives and as such customers will still pay to have it regardless of the price.

From the above question, DBM beverages as a result of perceived quality is able to charge a premium price for its products because its products are certified to have a greater quality compared to its alternatives.

Cheers.