Answer:
to sell a security quickly, at a low transaction cost, and at a price close to its fair market value.
Step-by-step explanation:
Marketability can be described as a measure of the rate at which a particular product will be purchased by potential customers. Marketability helps to evaluate the value of the product in the market.
Marketability helps marketing managers to determine if customers will be willing to purchase their products in the market. It helps them to know at what price a particular product can be sold to maximise profit. The quality of a product determined how well It will appeal to potential customers.