Question

The greater the number of levels in a marketing channel, the ________. A. greater the control producers have over the demand of their products B. less time it takes for products to reach end-consumers C. greater the control producers have over the distribution of their products D. greater the channel complexity E. less distance between producer and end-consumer

Answer 1

D. greater the channel complexity

Step-by-step explanation:

• The marketing channel includes the people and the organization and the activities that involve the transfer of the ownership of the goods from the point of the manufacture to the point of consumption and is called the distribution channel.

• It links the producers to buyers, influences the forms pricing, and also affects the product's strategy and customizes the provides and maintains the credit offers.

• It has four major types as the producer to the customer as zero channel provides the services directly with any middlemen.

• The second is the producer to the retailer and then to the customer i.e the one level, here the big retailers like the Flipkart and Walmart tends to do manufacturing and sell the products.

• The third is the producer to the wholesaler to the retailer and then to the customer and is a two channel type were the big wholesaler manufacture and then sell to customers.

• The last is the producer to agent or broker to retailer and then to the customer is a third level channel including the middlemen and agents.