Question

Customers at Carat, a premium jewelry store, are encouraged to make an appointment before a visit so that a customer service representative is assigned to them. These representatives help every customer make a purchase that meets his or her needs and budget after considering numerous options. The different styles and special features of the jewelry are explained to each customer to aid the purchase decision. In this case, Carat is an example of a(n) ________.

Answer 1

These are the options for the question:

A) self-service retailer

B) off-price retailer

C) full-service retailer

D) supermarket

E) convenience store

And this is the correct answer:

C) full-service retailer

Step-by-step explanation:

A full-service retailer is a retailer that accompanies the customer in every step of the buying process: from checking the products, to choosing one, to selecting a payment options.

The idea of a full-service retailer is to provide added-value tu the customer in every step, so that the sale is more likely to be closed, and also so that the customer is more likely to go back to the store, due to the good experience he was provided with.