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For the launch of a new camera in Korea, Nikon created a celebrity "red carpet" experience in a Seoul subway station. Commuters walked on a red carpet past a billboard filled with life-like images of photographers. When a commuter walked directly in front of the billboard, lights flashed on the board, creating the illusion that the commuter was a celebrity having his or her photo snapped by dozens of reporters. This is an example of ________.

User TheGeoff
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2 Answers

3 votes

Question options:

A) guerilla marketing

B) traditional marketing

C) product placement

D) mobile marketing

E) advertainment

Answer:

A) guerilla marketing

Step-by-step explanation:

Guerilla marketing was popularized by Jay Conrad Levinson in his 1984 book Guerrilla Marketing.

Guerrilla marketing applies advertisement strategies in which a company uses unconventional marketing approaches or tactics to promote a product or service yield maximum returns. Guerilla marketing is common today

User Gui Silva
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9.0k points
4 votes

Answer:

guerilla marketing

Step-by-step explanation:

This is a cost effective alternative to large advertising campaigns.

Guerilla marketing is a form of marketing which uses unconventional methods of promotion to engage audiences.

User Kiran Mistry
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8.5k points
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