He insisted that psychologists should focus on observable behavior that could be objectively measured and verified. During his long career, he formulated the principles of operant conditioning. A 2002

He insisted that psychologists should focus on observable behavior that could be objectively measured and verified. During his long career, he formulated the principles of operant conditioning. A 2002 survey ranked him as the most frequently cited psychologist of all time.

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He insisted that psychologists should focus on observable behavior that could be objectively measured and verified. During his long career, he formulated the principles of opera…

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