Question

A furniture store has a website where customers can voice their concerns and get personalized responses from the company. The website also encourages customers to tell the company how they learned about the store. Which of the following characteristics of digital marketing does this scenario best describe?

A. accessibility
B. connectivity
C. addressability.
D. control
E. interactivity

Answer 1

Answer: Interactivity

Step-by-step explanation:

Digital marketing is the use of mobile devices, internet, search engines, social media, and other channels to reach consumers. The aim of digital marketing is to promote a company, enhance its brand awareness and acquiring customers.

A furniture store with has a website where customers can voice their opinions regarding certain issues and get personalized responses from the company is using Interactivity in digital marketing.