Question

Amber has developed a line of organic lotions and handmade soaps with unique, herb-based scents and a touch of bee balm. She plans to sell these products to the wealthy residents of a nearby resort town. Which level of distribution intensity is probably best for this product?

A. intensive
B. selective
C. exclusive
D. collective
E. variable

Answer 1

C. Exclusive

Step-by-step explanation:

There are three intensity levels of distribution :

• Intensive : Massive product availability at major outlets, refer to general convenience items. Eg - Normal Eatables
• Selective : Product selectively available, at filtered dealers or outlets. These refer to speciality items. Eg - Technical Goods
• Exclusive : Product rarely available with few dealers or outlets. These resemble luxury or lavish consumption items. Eg - Given Case

Amber line of organic cosmetics, planning to sell them to wealthy residents of nearby town. This is a case of expensive luxury commodities, distributed through few selected dealers or outlets. So, It is 'Exclusive' level of distribution intensity