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Of the following, which is likely true of marketing channel decisions? A. They increase the amount of time a company spends connecting with customers. B. They often involve long-term commitments to other firms. C. They increase the amount of effort a company puts in to distribute goods. D. They have minimal influence on the prices of products offered to customers. E. They are easily altered, replaced, or discarded.

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Answer:

B. They often involve long term commitments to other firms.

Step-by-step explanation:

  • The marketing channel decisions are important for the decision making companies that focuses on the process of the goods and forms a competitive partnership with the selling which actively involves selling and promoting the product as is travels through the market and is a common channel for decision making.
  • It involves direct selling and selling through the middlemen, dual distribution, and reserve channels. It is a long term process and considers the competition, costs, and ranking of options.
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