Question

Unis Technologies has introduced a new installation program that is the first of its kind and requires a great deal of complex technological understanding. Although it is being marketed as a user-friendly system, consumers are apprehensive about buying it. Unis Technologies' promotion mix will likely: focus heavily on personal selling. contain short-run incentives. rely on sales promotion. rely on advertising.

Answer 1

Focus heavily on personal selling.

Step-by-step explanation:

Personal selling is a selling technique in which the salesperson meets the customer face to face, introduces the product, explains its use and characteristics extensively, and tries to close the sell by building rapport.

Because the product that Unis Technologies is promoting is complicated to use, and few people have the required knowledge, the company will have to focus on personal selling, otherwise, the potential customers will likely feel intimitaded and not buy the product.