Answer:
The correct answer is letter "E": Conviction.
Step-by-step explanation:
The buyer-readiness stages describe the steps the marketing department perceives customers follow at the moment of engaging in a purchase thanks to an advertisement. Those stages are: Awareness, Knowledge, Liking, Preference, Conviction, Purchase. In the conviction stage, promotions are intended to convince consumers that the product is suitable for them. The advertisement attempts to make consumers feel comfortable with the purchase decision. Then, encouraging women to buy rings for themselves is part of this stage.