Question

When Gary Hirshberg started the Stonyfield Farm yogurt company, he stated that his company could do better with less advertising, less marketing research, and more guerrilla marketing. He came up with innovative marketing ideas to promote his products such as having sales personnel dress up as large yogurt cartons to distribute free yogurt samples.

Which of the following marketing strategies was being implemented by Hirshberg?

A) formulated marketingB) entrepreneurial marketingC) ambush marketingD) undercover marketingE) intrepreneurial marketing

Answer 1

Answer: B) Entrepreneurial marketing

Step-by-step explanation:

Entrepreneurial Marketing much like entrepreneurship itself is about innovation. It is about beating a new path that others haven't.

It is about coming up with innovative methods to value creation and leveraging your resources as best you can.

Entrepreneurial Marketing means identifying new opportunities in marketing to acquire and then retain customers.

Gary Hirshberg has come up with innovative ideas. He subscribes to the Entrepreneurial Marketing mindset.