Question

A company total marketing communications mox consists of a specific blend of advertising, sales promotion, public relations personal selling and direct marketing tools that the company was to communicate customer value and build customer relationships. Which of the following terms best describes this set of communications tools?

A) the product mix
B) product line filling
C) the promotion mix

Answer 1

C. the promotion mix

Step-by-step explanation:

Promotion mix is a strategy employed by business to increase and maintain the demand for its goods and services through many means of promotions like advertising, sales promotion, direct marketing, personal spellings and public relation. Promotion mix is aimed at promoting immediate sales.

Elements of the promotion mix are :

- Sales promotion which consist of all activities aimed at promoting immediate sale

-Advertising ; is a paid form by a sponsor aimed at promoting goods and services

-Personal selling: Physical interaction between sellers and buyers aimed at promoting sales

-Public relation; Here, image of the product is being built in the market place by marketers.

There are 4 P's of marketing mix, which are price, place, promotion and people.

Answer 2

C

Step-by-step explanation:

The promotion mix.

A promotion mix is The Promotion Mix consists of a blend of Advertising, Personal Selling, Sales Promotion, Public Relations and Direct Marketing. These mix are chosen by marketers to help a business reach it's goals and objectives.

It is a promotion mix because it made up of of public relations, advertising, sales promotion and personal selling.