What is PR?
the way an organization presents itself to patients’ relatives, residents of the neighborhood surrounding a facility, or anyone who is a potential patient or employee of a facility
the way an organization presents itself to employees, stockholders, or anyone who is in a position of authority at a facility
the way an organization presents itself to the media and organizes its promotion and marketing campaigns
the way an organization presents itself to the people within the facility, particularly the patients and healthcare workers