Answer: Fairness and Honesty
Step-by-step explanation:
Fairness and honesty are vital to every business ethics and it related to thee general values of the decision makers. Firms are expected to follow applicable laws and regulations and are expected not to cause harm or injury to employees, customers, clients, or competitors through coercion, deception,misrepresentation, or discrimination.
False and misleading advertising can lead to business failure, hence, Truthfulness about a produt's safety and its quality are also vital to consumers.