Question

In a failed attempt at extending its brand to a new product line, Bic introduced a line of disposable underwear. To the extent that this brand extension adversely affected consumers' perceptions about its current product lines, this could lead to _________.

Answer 1

Brand dilution

Step-by-step explanation:

Brand dilution can be referred to as the reduction in the value of a particular brand.

Common causes of brand dilution include:

- Expanding into new market segments without careful consideration of how much value such product will add to the brand.

- Production of products that are not up to standards with the previously produced ones, this inconsistency could lead to loss of customers trust in the brand.