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Olivia recently opened a salon. she strategically priced her salon's services slightly lower than that of other popular salons in the neighborhood. subsequently, she handed her customers flyer that listed
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Olivia recently opened a salon. she strategically priced her salon's services slightly lower than that of other popular salons in the neighborhood. subsequently, she handed her customers flyer that listed the prices of various services that she offered in her salon. it also listed the prices charged by two other salons in the area for the same services. the given scenario exemplifies _________.

a. comparative advertising


b. pioneering advertising


c. institutional advertising


d. advocacy advertising

User Aydan
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4 votes

Answer:

a) comparative advertising

Step-by-step explanation:

The given scenario exemplifies Comparative Advertising. It is a marketing strategy in which a product or service of a particular company is presented as superior when compared to a competitor's in terms of price, quality, etc. It may involve printing a side-by-side comparison of the features of a company's products next to those of its competitor as here Olivia listed the prices of various services that she offered as well as the prices charged by two other salons in the area for the same services.

User Daxsorbito
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