Question

Gaming Inc. is a popular video game console manufacturer with almost 150 video games to its credit. It has recently launched a special line of adventure video games based on a popular movie character exclusively for its young customers in the age group 5–12. In this scenario, which of the following market segmentation approaches is Gaming Inc. using?

Answer 1

Niche Marketing

Step-by-step explanation:

Niche marketing is a form of marketing/advertising strategy whereby the producer or organization focuses on a particular group or type of target market. It is a marketing strategy that involves focusing on a small segment of a larger market. It is aimed at solving the needs of a unique target market. In this case, the target market is kids or young customers belonging to the age group of between 5 - 12 years of age.