57.4k views
4 votes
Organic Eats provides an organic, vegan menu. Since there are very few restaurants that offer the same unique services, customers are willing to pay a premium price for its products and services. In this scenario, Organic Eats is following a __________?

User OshoParth
by
5.5k points

1 Answer

6 votes

Answer:

Focused differentiation strategy

Step-by-step explanation:

A focused differentiation strategy is used by organizations that concentrate on having products that have a unique feature that fulfills the needs of a specific target market that is willing to pay more for these products. According to this, the answer is that in this scenario, Organic Eats is following a focused differentiation strategy.

User Kuya
by
5.0k points