Question

The product life cycle defines the stages that new products move through as they enter, are established in, and ultimately leave the marketplace. In their life cycles, products pass through four stages: introduction, growth, maturity, and decline. The product life cycle offers a useful tool for managers to analyze the types of strategies that may be required over the life of their products. Even the strategic emphasis of a firm and its marketing mix (4Ps) strategies can be adapted from insights about the characteristics of each stage of the cycle.

Market Attribute Consumer Types
Introduction stage ___________ ___________
Growth stage ___________ ____________
Maturity stage ____________ ______________
Decline stage ___________ ____________

a. Opportunities increase
b. Winnie
c. Sylvie
d. Niche segment
e. Intense competition
f. Low sales
g. Francine

Answer 1

Market Attribute – Introduction stage - Low sales

Market Attribute – Growth stage - Opportunities increase

Market Attribute – Maturity stage - Intense competition

Market Attribute – Decline stage - Niche segment

Consumer Types – Introduction stage - Sylvie

Consumer Types – Maturity stage - Winnie

Consumer Types – Decline stage - Francine