Question

Marisol's online jewelry store originally sold only earrings and necklaces for women. After adding men's rings and cuff links, profits doubled. Given that success, Marisol may soon expand her product line to include unisex watches. Which of the following is a dimension of merchandising strategy that Marisol should consider?

a. how to advertise the store?
b. what type of repair service to offer?
c. the probability of unisex watches.

Answer 1

Answer: C. Profitability of unisex watches.

Explanation: Merchandising strategy is a business tactics or process that contribute or bring in sales of goods and services for profit.

Marisol made double profit when she added men cufflinks and men rings to her online jewelry store business. Now she wants to consider adding unisex watches to it, using merchandising strategy she should consider the profitability of " unisex watches ".