Question

The researchers at beans inc., a coffee manufacturing company, developed a new variety of high-quality ground coffee. the new variety was priced at a comparatively lower price than those available in the market. therefore, the advertisements for the product stated, "the highest quality coffee does not have to be expensive." this is an example of communicating a product's _____.

a. marketing mix


b. product parity


c. competitive advantage


d. competitive parity

Answer 1

c. competitive advantage

Step-by-step explanation:

-Marketing mix refers to the internal strategy developed by a company to market its product based on four factors: price, place, promotion and price.

-Product parity is a product that is similar to other products in the same category.

-Competitive advantage is the feature that allows a company to have a better performance than its competitors.

-Competitive parity is when a company achieves the same performance that the competitors have.

According to this, the answer is that this is an example of communicating a product's competitive advantage because the lower price is the feature that would allow the company to differentiate from the competition.