113k views
5 votes
A focused differentiation strategy requires offering unique features that fulfill the demands of a narrow market. All of the following firms are examples except: a. Maserati b. Old Rip Van Winkle Distillery c. Build a Bear Workshop d. Cinnabon e. Papa Murphy's

User Lucas Lima
by
4.6k points

1 Answer

4 votes

Answer:

d. Cinnabon

Step-by-step explanation:

Unlike the rest, Cinnabon does not have a focus strategy because it has other competitors in market.

Note that it specialises in baking, coffee and frozen drinks, services that are also offered by other competitors.

User Lucasjackson
by
4.7k points