Question

Instead of featuring any functional benefits of the product or brand in ads for the iPod, this product was introduced by showing a silhouette of a person dancing with the white earbuds and holding a white iPod MP3 player. Which type of advertising appeal does this illustrate? a) one -sided message b) two- sided message c) testimony d) value- expressive appeal e) utilitarian appeal

Answer 1

D. value-expressive appeal

Step-by-step explanation:

The value-expressive function is served by attributes that displays a particular products image to others thus, the person dancing with the white earbuds and holding a white iPod MP3 player.

Answer 2

d) value- expressive appeal

Step-by-step explanation:

Based on the scenario being described within the question it can be said that this specific advertisement focuses on value- expressive appeal. This is an approach that focuses on creating a generalized illustration or depiction of the user that will use the advertised product or brand. Such as in this case, the advertisement is showing the silhouette of the person dancing while listening to the product because it is representing a depiction of how the everyday user will act with while using the product.