The concept of market conduct includes such things like profit , loss and assest growth targets.
Step-by-step explanation:
Market conduct is used in insurance industry to describe the problems that are related to the sale and distribution of insurance. It deals with the pricing and promotion strategies based on the players in the market related to their aim , objective and desicion making process.
Based on this concept all consumers are seen as potential customers with similar needs. They have proper regulations to check the customers are charged fair and reasonable insurance prices.
They will also ensure whether the consumers have access to beneficial and compliant insurance products.