Question

Every new customer at Five Elements Spa is asked to register his or her personal details, which includes the customer's age, purpose of visit, and contact information. With this information, the company regularly keeps in touch with its customers, reminding them of their next appointments, new spa offers, and any other promotions. The database is used to predict a customer's next visit to the spa based on his or her previous visits. It also helps the company design service packages to suit the customer's individual needs. In this scenario, Five Elements Spa is using:_________.

A. customer relationship management.
B. corporate governance.
C. service design prototyping.
D. supply chain management.
E. social audit.

Answer 1

A. customer relationship management.

Step-by-step explanation:

Based on the scenario being described within the question it can be said that in this scenario, Five Elements Spa is using customer relationship management. This refers to an approach of managing a companies various interactions between the company and it's current and future potential customers , with the main goal of retaining the current customers and bringing in newer potential customers. Which is what the company is doing by regularly keeping in touch with their customers.