65.0k views
1 vote
Walmart's customers have come to expect to find P&G products in stores, and P&G depends on Walmart to purchase a good portion of its output to sell to its own customers. This scenario represents the first phase of a___.

1 Answer

2 votes

Answer:

vertical marketing system

Step-by-step explanation:

Based on the scenario being described within the question it can be said that this scenario represents the first phase of a vertical marketing system. This is a cooperative system of business, in which members work together in order to correctly promote efficient manufacturing and product delivery to the customers, to meet customer needs.

User Ryan Pickles
by
5.1k points