Question

By taking the consumer journey and consumer expectations into consideration in the development, integrated marketing communications (IMC) become a key element in a company's ________ strategy. Multiple Choice retail life cycle market segmentation customer experience management sustainable development generic business

Answer 1

customer experience management

Step-by-step explanation:

Integrated marketing communications (IMC) refers to linking together all the company's communications and promotional messages. Its goal is to make all promotional efforts (advertising, personal selling, sales promotion, public relations, and direct marketing) work together and have the same message.

Customer experience management (CEM) deals with customer interactions and seeks ways of meeting or exceeding their expectations. As customers' needs are met or exceeded, customers are not only more satisfied, they also develop brand loyalty.