Answer:
The kind of media the environmental group was aiming for was EARNED MEDIA.
Step-by-step explanation:
Earned media can be defined as a form of advertisement or publicity that is not paid for but is free and it is obtained through the use of speaking events, social media, media outlets, website reviews e.t.c.
Earned media can also be used by organizations or group of people who want to reach out to people or pass across a message but they do not have the financial capability to carry out proper marketing. Examples of such organization may be small businesses, sole proprietorship e.t.c.