Question

Informative advertising :

a. is designed to change a consumer’s preferences and is usually associated with search goods.

b. is designed to change a consumer’s preferences and is usually associated with experience goods.

c. is designed to describe a product’s characteristics and is usually associated with search goods.

d. is designed to describe a product’s characteristics and is usually associated with experience goods.

Answer 1

Answer: c. is designed to describe a product’s characteristics and is usually associated with search goods.

Step-by-step explanation:

Informative Advertising is a type of Advertising where a company states the facts of a product. For example, for Pharmaceutical, they would include the side effects of the drugs while Toyota would probably speak on the safety features of the vehicle.

The goal is to INFORM you, the consumer, of the ways the product can be of benefit to you through it's characteristics and it is usually associated with SEARCH GOODS which are goods that can be EVALUATED on sight rather than having to use them for a while. For example, you can look at a car and know if it was built for speed or for safety.

Answer 2

Answer: c. is designed to describe a product’s characteristics and is usually associated with search goods.

Explanation: Advertising is a commercial solicitation designed to sell some commodity, service or similar with the aim to inform, persuade and to remind. Informative advertising is designed to describe a product’s characteristics, is usually associated with search goods and creates awareness of brands, products, services, and ideas. Thus, it announces new products as well as educating the target audience about the various attributes and benefits of the product.