Question

Bolpalc, an automobile manufacturer, sends personalized diaries and other goodies every year to all the clients who puchased Bolpalc's luxury sedans. Which of the following marketing strategies does this scenario best illustrate?

Mass customization

Customer relationship management

People marketing

Consumer market segmentation

Answer 1

Answer: Customer relationship management

Step-by-step explanation:

Customer relationship management (CRM) is an technique that is used to manage a firm's interaction with its current and potential customers. In customer relationship management, data analysis about customer's history with a company can be used to improve the business relationships with customers, focusing on driving sales, increasing profit and customer retention.

Customer relationship management system helps companies to stay connected to their customers, streamline processes, and also improve profitability.

Answer 2

Customer relationship management

Step-by-step explanation:

Customer relationship management is a process of establishing interaction with the customers. It is a marketing approach that is used by various organizations to increase their product awareness in both new and existing customers.

Customer relationship management utilises data analytical approach about a customer previous history with an organization, this is done to further boost interactions with the customer.

Customer relationship management is a strong marketing tools that enables marketers to interact with potential customers on a personal level and also get feedbacks on the customers perception of the product.