Answer: Distributive fairness
Step-by-step explanation:
Distributive Fairness is concerned with the Socially right way to distribute resources. It speaks on Customers wanting a fair compensation for any and all inconvenience they may have been subjected to.
Essentially the concept is saying, " Give me what I deserve".
That said, the more the inconvenience that the service failure caused, the more the Distributive Fairness that the customer perceives to be their right.