Question

Campbell's soup used several advertising campaigns that stressed the benefits of soup in general. for example, one tagline used was "soup is good food," and another was "never underestimate the power of soup." which type of problem recognition was campbell's attempting to stimulate?

A. generic problem recognition
B. selective problem recognition
C. active problem recognition
D. inactive problem recognition
E. primary problem recognition

Answer 1

The correct answer is letter "A": generic problem recognition.

Step-by-step explanation:

While talking about how consumers recognize problems, generic problem recognition refers to a marketing strategy by which different features of a product are promoted highlining the benefits it carries over satisfying the same need. The more features are presented of the product, the more chances to increase its market share.

Therefore, by portraying consumers the different benefits of its soup, Campbell aimed to stimulate the generic problem recognition.