Answer:
Wild out west is using penetration pricing.
Step-by-step explanation:
Penetration pricing is a pricing strategy in which the price charged for the good is very low with the hope of luring more customers, increasing market share, and in that way, compensate the lower profits from the reduced prices with a higher sales volume.
The flat rate that Wild out west is charging is likely lower for customers than most, if not all competitors. For this reason, Walker choose Wild out west for his trip, and Wild out west gained three new customers as a result of its penetration pricing strategy.