Question

Mcdonald’s used a ________ in a promotional partnership with nintendo during the release of the nintendo switch console. Collectible toys that portrayed one of eight super mario characters were given away free with the purchase of a happy meal.

Answer 1

Premium

Step-by-step explanation:

In Marketing, A premium is a sales promotion technique that offers customers two or more complementary products and allows them to pay lower than the price of the combined products.

It is aimed at inducing customers to buy more products in order to get coupons, vouchers, prizes and gifts.

McDonald's used a premium in a promotional partnership with Nintendo during the release of the Nintendo Switch console. Collectible toys that portrayed one of eight Super Mario characters were given away free with the purchase of a happy meal.

Answer 2

Premium

Step-by-step explanation:

Premium is a sales promotional technique whereby prizes, collectibles, souvenirs and so on are linked with the purchase of a specific kind of product. It is the situation in which gifts, prizes, collectibles and so on are given to a customer when he or she buys or acquires a product those prizes and so on are attached to. Here, the premiums used by McDonalds were collectible toys of super Mario characters and the product purchased to receive it was a McDonald's Happy meal.